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Your one-stop shop to help you navigate the current market.

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MEMBER

BENEFITS

These free C.A.R. benefits will enhance your business

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MARKET
ANALYSIS

Weekly housing data to give you the advantage

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SHAREABLE

CONTENT

Ready-made content to help build your brand

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Smart Zone

If you’re reading this… your business just took a big sigh of relief.

New agents and industry vets: Conveying your value proposition, marketing yourself or educating your clients on the market been keeping you up at night? The site you’re currently fixated on was created by the CALIFORNIA ASSOCIATION OF REALTORS® to provide you resources to succeed in today’s market and changing industry. Welcome to Smart Zone!

FEATURED CONTENT

Latest Webinar: REALTOR® Resiliency 
To support REALTORS® in today's evolving market, C.A.R. 2023 President Jennifer Branchini led a virtual townhall with C.A.R. Chief Economist Jordan Levine and a panel of REALTORS® to assess the most recent changes to the market and discuss ways in which some REALTORS® are dealing with these challenging conditions.

TRAININGS, WEBINARS & EVENTS

STEPS toward homeownership

STEPS Toward Homeownership virtual meetings will delve into the issue of housing affordability through the lens of financial literacy. Don't miss out on the opportunity to attend the upcoming STEPS virtual meetings.
 

STEPS virtual meetings are a FREE member benefit for all
C.A.R. members.

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