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YOUR REALTOR VALUE
HOME BASE

Tools to help you show the value of your skills and expertise.

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SELLING YOUR VALUE

167 things your do for your clients 

MARKET ANALYSIS

Weekly housing data to give you the advantage

SHAREABLE CONTENT

Ready-made content to help build your brand

Smart Zone

New agents and industry vets: Does conveying your value proposition, marketing yourself or educating your clients on the market, or helping your clients find homeowners insurance keep you up at night? The CALIFORNIA ASSOCIATION OF REALTORS® has created Smart Zone to provide you with the resources to succeed in today’s challenging market and changing industry. Welcome!

FEATURED CONTENT

Wildfire Legal Issues for REALTORS®
In this wildfire-related legal townhall, C.A.R. attorneys addressed issues such as the impact of wildfires on existing transactions, insurance coverage, cancellation rights and limits, price gouging, rebuilding and the tax consequences thereof, fire hardening and defensible space disclosure laws. The webinar also provided a resource list for you and your clients, including how REALTORS® can get assistance from C.A.R.’s Disaster Relief Fund. For other townhalls, visit Smart Zone's Wildfire and Natural Disaster Resources page. 

TRAININGS, WEBINARS & EVENTS

STEPS toward homeownership

STEPS Toward Homeownership virtual meetings will delve into the issue of housing affordability through the lens of financial literacy. Don't miss out on the opportunity to attend the upcoming STEPS virtual meetings.
 

STEPS virtual meetings are a FREE member benefit for all
C.A.R. members.

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